Gustavo Garcia Melo
Senior Strategy Manager @TELUS
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WORK HISTORY
Senior Strategy Manager @TELUS
Toronto, ON, CA
Drove the attachment rate for Device Protection Products across all channels, focusing on maximizing EBITDA contributions and achieving CAPEX/OPEX efficiencies.Developed and owned the tracking and presentation of P&L sheets, key performance indicators (KPIs), financial forecasts, and sales targets for the product portfolio.Managed post-sale device protection strategies, product churn mitigation, and relevant marketing/Go-To-Market (GTM) activities to maximize adoption.Collaborated with all assisted and digital channels, and worked closely with third-party partners to support growth and ensure alignment with program objectives.
EDUCATION
USP - Universidade de São Paulo
Bachelor of Engineering - BE
York University
CPA Accredited Post Graduate Certificate in Accounting
FGV - Fundação Getulio Vargas
Master of Business Administration - MBA
IE Business School
Global Management Program
Escola Politécnica da USP
Engineer's degree
ABOUT GUSTAVO GARCIA MELO
Diligent and results-oriented professional I have over 20 years of experience in progressively senior finance roles; I bring a wealth of expertise in global and Canadian markets. I have been instrumental in driving success for companies undergoing significant transformative changes throughout my career. Adept at goal planning, KPI tracking, and fostering strong relationships with key partners, I ensure the accuracy and enhancement of models to support seamless project execution.
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