Gurminder Pama
Head Marketing Consultant @Ghost Dinners
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WORK HISTORY
Head Marketing Consultant @Ghost Dinners
Led the development and execution of innovative marketing strategies, driving customer engagement and enhancing brand visibility in competitive markets. Managed full-cycle marketing campaigns, aligning local market needs with global brand strategy to increase brand awareness and drive sales. Built and nurtured long-term partnerships with On-Trade venues (restaurants), delivering tailored marketing initiatives to support their commercial objectives. Utilised consumer insights, AI tools, trade data, and market trends to inform marketing strategies and identify growth opportunities. Collaborated with cross-functional teams (digital, content, sales) to ensure alignment and seamless integration of marketing efforts across channels. Oversaw the planning and execution of multi-market campaigns, ensuring successful delivery and measurable business impact. Demonstrated strong project management skills, juggling multiple deadlines and priorities to deliver high-quality results. Focused on a customer-first approach, ensuring all marketing initiatives catered to the needs and preferences of target audiences across different regions and cultures.
EDUCATION
University of Westminster
Bachelor of Arts - BA, Marketing
CIM | The Chartered Institute of Marketing
MCIM
CIM | The Chartered Institute of Marketing
Marketing & Brand Strategy
SKILLS
ABOUT GURMINDER PAMA
Experienced Head of Marketing EMEA with a proven track record of crafting and executing strategic marketing initiatives that drive brand growth and market expansion. 18 years of marketing experience who has managed teams for over 15 years. Skilled in leading cross-functional teams to deliver impactful campaigns, elevate brand visibility and achieve business objectives. Expertise in brand management, digital marketing and product launches, complemented by a data-driven approach to optimise performance and ROI. Adept at fostering collaboration with internal stakeholders and effectively managing marketing budgets. Seeking to leverage this expertise in a dynamic leadership role to propel organisational success.
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