Guriq Singh

Performance Media Director @Work Communications

Auckland, NZ

Leading a team of performance media specialists across a diverse client portfolio, ensuring strategic, adaptable and client-focused project delivery- Building cutting-edge digital strategies and tactical plans to drive campaign objectives- Collaborating with the wider team to plan and execute digital strategies that deliver on marketing objectives while being within budget and on time, in response to client briefs- Developing client-facing communication and leading presentations with senior-level clients- Fostering robust partnerships with client stakeholders to propel key projects, improve ways of working, and develop a deep understanding of their business- Leading weekly client Wip meetings and ensuring action items are executed- Developing budget allocations across media and building media mix scenarios - resulting in strategic and effective media plans- Promoting continuous optimisation of the accounts and constantly seeking ways to improve campaign activity and marketing effectiveness- Ensuring finance and compliance requirements are followed – including oversight of budget pacing to make sure planned and billed dollars are delivering against forecasts- Advanced understanding of online video, programmatic, social media, paid search and SEO- Mentoring specialist, running semi-annual reviews and identifying opportunities for development- Providing support to the Account Director and wider teams to deliver portfolio best practices and thought leadership- Partaking in recruitment and retaining key talents.

Delhi University

Bachelor of Commerce (B.Com.), Commerce

Guru Gobind Singh Indraprastha University

MBA, Marketing & Information Technology