Amit Gupta
Senior Campaign Manager @KINESSO
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WORK HISTORY
Senior Campaign Manager @KINESSO
Toronto, ON, CA
Managing Google campaigns for one of the largest organization in Canada. • Responsible for the strategy and implementation of the revenue generating tactics. • Working on new technologies and strategies to be the thought leader in the industry. • Develop, evaluate and oversee the implementation of A/B testing protocols and procedures. • Identify trends and insights, to optimize spending and performance based on the insights. • Understanding data to create a story and provide a solution to improve the performance. • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. • Pacing and budgeting heavy spends on regular basis to spend the money wisely reaping the maximum benefits • Maintaining finance part on monthly intervals for the smooth flow of billable and payable amount
EDUCATION
University of Mumbai
Master's degree, Marketing and Advertising
University of Mumbai
Bachelor's degree, Marketing
ABOUT AMIT GUPTA
I am not a marketer but a storyteller, stories that subconsciously get the attention, get consumers interested which then ignite the desire to take action. More than 9 years in marketing & advertising coupled with a master’s degree in marketing has made me who I am, personally & professionally. A marketer by choice; makes me a warrior who loves his battle. Understanding data & utilizing the insights is my favourite tool from the available arsenal over the years. A career that started with digital marketing, took me to a few places where I had to wear different hats & it all looked cool, to be honest. Started with paid advertising (search ads, social ads, programmatic, video ads & etc), which led to me exploring brand marketing & holistic marketing that is when I knew marketing is the one & we got married. Working with both agencies & brands has given me a 360-degree perspective of marketing, which helps me in making critical business decisions. I like to believe I’m a people person & an efficient contributor; I’m still in touch with a number of my peers from past organizations & we are good friends. Concerning organizations, I have won employee of the month & employee of the year multiple times. That is me in nutshell. Experience includes but is not limited to: Branding, Holistic Marketing, International Marketing, Digital Marketing, Channel/platform Strategy, Content Delivery Optimisation, and Agencies/Vendor sourcing and management. Platforms and CRM with hands on experience: • All Google Platforms, Major Social Media Platforms including B2B, Major Analytics Platforms, Pixel and Tags Platforms • Monady.com, Acquisio, ZOHO, Salesforce, Marketo (Pursuing), GQ Works, WordStream Certifications: • Integrated Digital Marketing Plan from PMI (Project Management Institute) • Google Search Ads, Google Display, and Video Certificate from Google • Building a Premium Brand from Dr. Nikolaus Eberl. Awards and Nominations • Strategically ideated a design for Absolut vodka which is voted as the best design across the globe. • Won five employee of the month and two employee of the year award.
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