Michelle Kalanja
Advertising & Marketing Director @Gulf Coast Marketing Services
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WORK HISTORY
Advertising & Marketing Director @Gulf Coast Marketing Services
Responsibilities include managing a variety of projects related to the promotion of various businesses to increase awareness, brand and generate revenue for client base while maintaining budgetary guidelines. Coordinate and manage media and public relations, ad buying, press releases, public service announcements, media pitches and communications. Write or edit and submit press releases and feature articles for web, newspaper, trade journals, and other media. Utilize social media, print, radio, TV, cable and billboards in order to maintain brand identity. Conceptualize, create and design effective themed event marketing and advertising promotions that maximize client awareness. Proficient computer skills with advanced knowledge of Outlook, Word, Excel, PowerPoint and other Microsoft Office applications, Scarborough, Media Audit and Nielsen, LinkedIn, Face Book, SEO. Coordinate online and offline media purchases to ensure correctness of ad creative, timing, pricing and return. Implementation of direct response marketing best practices, market dynamics, target audiences, competitive landscape, and messaging strategy for the brand. Makes use of available channel consumption research, syndicated media data, and other resources to build the optimal reach, frequency, and media mix to yield results and desired performance. Also manages the online and offline media teams to collectively optimize our campaigns and report on media trends and performance.
EDUCATION
Franklin University
BS
Hudson High School
Graduated from Hudson High Schoool
SKILLS
ABOUT MICHELLE KALANJA
20 plus years experience. Proven results for ALL our clients.
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