Guilherme Freire
Marketing Manager @Laserglow Technologies
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WORK HISTORY
Marketing Manager @Laserglow Technologies
Toronto, ON, CA
EDUCATION
Faculdade Cásper Líbero
Bachelor's degree, Advertising and Marketing
MIAMI AD SCHOOL BRASIL
Grupo de Planejamento, Publicidade
Faculdade UniBF
Executive MBA, Marketing
SKILLS
ABOUT GUILHERME FREIRE
I\'m a strategist who happens to speak fluent AI. Currently, I lead marketing at Laserglow Technologies, shaping how B2B companies use content, automation, and performance data to build traction and trust. My work spans brand positioning, CRM strategies, trade show execution, and front-end optimization—always with a focus on translating insight into action. With 20+ years in marketing, I’ve also led brand, media, and digital transformation projects for names like Shell, General Mills, Scania, and MAC Cosmetics—from driving billions of impressions to rebuilding entire digital ecosystems. But lately, I’ve been diving deeper into something bigger than campaigns: how tools like ChatGPT can actually change how we think—and how we work. While most people still use AI like a search engine with better manners, I believe it can be a real partner in shaping ideas, accelerating strategy, and building better systems. No hype. No silver bullet. Just sharper work, if we’re willing to ask better questions. If you\'re tired of AI posts that sound like TED Talks without the talk, drop me a line.
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