Guillermo santa Cruz
President, Homestead-miami Speedway @NASCAR
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WORK HISTORY
President, Homestead-miami Speedway @NASCAR
Homestead, FL, US
As President of Homestead-Miami Speedway, I have the privilege of leading one of the most iconic motorsport venues in the world. Nestled between South Beach and the Florida Keys, in one of the most beautiful locales in NASCAR, HMS is a track widely recognized as one of the best mile-and-a-half ovals in racing, and in November 2026, it will once again host the NASCAR Cup Series Championship Weekend.I oversee everything from operations and event execution to community engagement and long-term facility planning, ensuring the Speedway continues to deliver unforgettable, world-class experiences. My work bridges NASCAR leadership, media, business partners, and the vibrant South Florida community, driving meaningful partnerships and fan-first innovation.At the heart of my role is a commitment to building inclusive, high-performing teams and cultivating a culture that reflects NASCAR’s values, all while positioning Homestead-Miami Speedway as a premier destination for fans, partners, and all South Florida.
EDUCATION
Florida State University
BA, Magna Cum Laude
Florida International University
Certificate, Accounting and Finance
Harvard Business School
Certificate, Management: Launching New Ventures
University of Miami
Certificate, Professional Educaction
SKILLS
ABOUT GUILLERMO SANTA CRUZ
Transforming Opportunities into Success | Sales & Business Development | Latin America Expert About Me: Based in Miami and running Homestead-Miami Speedway Creator | Team Player| Sales Leader | Business Development Strategist Highly experienced media professional Well connected across all levels of the media and sports industry Extensive Portfolio Management Diverse Content Expertise Experience: Leveraging my passion for driving growth, I\'ve become a dynamic leader and a seasoned executive in production, content creation, and sales & business development, over a career arc that encompasses nearly all aspects of the media and sports industries. Previously, an extensive portfolio of programs spanning the world of LIVE sports, including premier events such as the Concacaf World Cup Qualifiers, CONMEBOL Copa Libertadores, Ryder Cup, PGA Championship, Roland Garros (French Open), ATP Tennis, English F.A, Italian Serie A, Rugby World Cup, and many more. Previously, under the banner of Endeavor Content, I represented scripted and non-scripted content such as Killing Eve, Waco, Yellowstone and the Victoria\'s Secret Fashion Show, that captivated audiences across the region. This diverse range of programs has been a testament to my ability to connect people with the content they love. Whether it\'s the excitement of live sports or the allure of scripted storytelling, I\'ve developed a comprehensive understanding of my markets, knowing what appeals to its diverse and vibrant audience. Achievements: I\'ve successfully navigated complex deals and formed strategic partnerships that have resulted in substantial revenue growth and market expansion.Emmy Award Winner and winner of the Edward R. Murrow Award My relentless dedication to understanding the ever-evolving dynamics of the Latin American and US Hispanic media landscapes has allowed me to identify untapped opportunities and convert them into significant successes.
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