Guilherme Lucas Hepper
Senior Paid Media Specialist @Consumergenius
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WORK HISTORY
Senior Paid Media Specialist @Consumergenius
Toronto, ON, CA
EDUCATION
Centro Universitário do Instituto Mauá de Tecnologia
Bachelor of Business Administration - BBA, Business Administration and Management, General
ABOUT GUILHERME LUCAS HEPPER
I\'m a data-driven Paid Media Specialist with 5+ years of experience managing performance campaigns across Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads. My specialty lies in building scalable strategies that drive measurable results—cutting CPAs, lifting ROAS, and delivering business impact. I\'ve led international campaigns across eCommerce and B2B, collaborated with creative teams to optimize assets, and used tools like Google Analytics, Tag Manager, and Looker Studio to make data-based decisions. Whether launching from scratch or optimizing existing funnels, I bring a growth mindset and a deep understanding of the customer journey.Skills: Paid Social, Google Ads, Meta Ads, Tiktok Ads, LinkedIn Ads, A/B Testing, Performance Marketing, SEO, Looker Studio, Tag Manager, ROAS, CPA Optimization
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