Guendalina Guaita
Head of Brand & Product Marketing @Casavo
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WORK HISTORY
Head of Brand & Product Marketing @Casavo
Milan, IT
Responsible for the Brand, Product Marketing and Communication team reporting to CMO. Responsible for execution of the global rebranding project, definition and roll out of value proposition, positioning and product marketing strategies.• Responsible of the Company rebranding, managing external agencies and overseeing strategy development, launch and execution across physical and digital channels • Coordinating quarterly activities align with OKRs, assigning priorities, within the team we are responsible of the local social media and PR editorial plan• Managing and developing product marketing strategies, ensuring features and offerings meet market needs, aligning with the business and brand vision• Analyzing product performance and adapting strategies based on consumer feedback and market trends (conducting quantitative and qualitative research)• Working closely with the performance marketing team to ensuring comms consistency and test new comms messages.• Direct cross-functional work with the product, operation and local marketing teams to drive product innovation, optimization and communication coherency• Overseeing product lifecycle from concept to market launch (GTM)- be the middle person between product and commercial team.• Establishing a strong relationship with local Head of Marketing ensuring the brand consistency and being the point of contact for any new product feature
EDUCATION
EF English Live
Foundation degree of Business, Business, Management, Marketing, and Related Support Services
Oxford Brookes University
Business and Marketing Mangement, Business and Marketing management
SKILLS
ABOUT GUENDALINA GUAITA
I’m a brand and marketing leader with a passion for building meaningful brands that connect with people. After studying Marketing Management at Oxford and spending five years in the UK, I’ve developed an international mindset and a mix of strategic structure and creative flair. My experience spans corporate, agency, and startup environments—covering brand strategy, positioning and value prop. strategy, product marketing, full-funnel campaigns, and retail activations. I work closely with creative teams to turn insights into standout ideas and campaigns that deliver real business impact.My mantra? Strong brands are made by saying no. Clear rules are stronger than creativity.I believe that consistency, focus, and a strong point of view are what turn ideas into real brand value.
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