Geevarghese Thomas
Marketing Content Manager @Oneid
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WORK HISTORY
Marketing Content Manager @Oneid
London, GB
Leading the content strategy and brand storytelling for a UK-based digital identity provider. My focus is on helping audiences understand the value of digital trust — turning technical and regulatory topics into clear, human narratives that inspire confidence and adoption.I’ve worked with senior executives to develop and get alignment on the business\'s refreshed tone of voice, and embedded it across the organisation, shaping how the brand communicates everywhere — from the website and thought leadership reports to customer conversations. This work supported the website relaunch, ensuring every page reflected the brand’s clarity, confidence, and customer focus.Built the organisation’s messaging framework, in collaboration with different stakeholders, bringing consistency to how we describe our solutions, value, and purpose — aligning product, marketing, and communications teams to one shared narrative.Created reports, guides, and audience-led content spanning the entire customer journey — helping businesses understand the value of digital identity and individuals see its relevance in their daily lives.Also led the promotion and storytelling using webinars and industry collaboration, to drive awareness, engagement, and thought leadership within the wider digital identity ecosystem.
EDUCATION
Maharaja Agrasen College
BA Hons Journalism, Media, Advertising, Journalism, Political Science, Economics,
University of the Arts London
Digital Marketing & Strategy
SCMS GROUP OF INSTITUTIONS
PG Diploma in Advertising & PR, Public Relations, Advertising, and Applied Communication
SKILLS
ABOUT GEEVARGHESE THOMAS
I believe the best stories come from our everyday.The scratch of a head over an instruction manual, the yawn at a menu card, the scoff at a rate card — I find stories in the details we overlook, and tell them in ways that are never forgotten.For over a decade, I’ve used storytelling to bring clarity to the complex, make the technical more relatable, shift focus from the what to the why, and turn strategy into measurable success.I’ve helped organisations bring consistency and intent to how they speak — from corporate campaigns to customer conversations and everything in between. Whether it’s long-shelf-life work like shaping narratives for a rebrand, defining a tone of voice, creating content strategy, building messaging frameworks, or the here-and-now like thought leadership, blogs, ad campaigns, and video scripts — I make sure everything stems from the same story, aligned to the GTM strategy and, most importantly, resonant with the audience.After 5.00, my 6- and 1year-olds reteach me life lessons. Village cricket reminds me that nothing is ever a lost cause. And I stay eternally hopeful — because I’m a Christian.
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