Suman Paul
Search Engine Optimization Analyst @Avanzar Health
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WORK HISTORY
Search Engine Optimization Analyst @Avanzar Health
EDUCATION
MICA | The School of Ideas
Advanced Certificate in Digital Marketing and Communication, Marketing
University of Calcutta
Bachelor of Commerce - (Hons.), Marketing
Calcutta University, Kolkata
Bachelor of Commerce - BCom, Accounting and Finance
ABOUT SUMAN PAUL
Aspiring AI-Powered Digital Marketer with 4+ years of experience in SEO strategy, content optimization, and performance marketing. Skilled in leveraging data-driven insights, keyword research, and AI-driven tools to boost online visibility, capture featured snippets, and align content with Google’s evolving AI overviews.Hands-on experience in SEO, link-building, outreach, and off-page strategies, along with growing expertise in Meta Ads, Google Ads, and social media marketing to drive brand awareness, lead generation, and measurable ROI. Adept at using analytics and reporting to track KPIs, optimize campaigns, and uncover new growth opportunities.Currently pursuing the Digital Marketing & Communication program from MICA (via upGrad) to expand expertise across paid advertising, AI automation, and full-funnel growth marketing. Passionate about blending SEO, Ads, Social Media, and AI innovation to craft impactful strategies that help brands scale smarter and faster.
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