Griffin Caldwell
District Sales Lead @PepsiCo
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WORK HISTORY
District Sales Lead @PepsiCo
Orlando, FL, US
Managed district operations in Daytona, leading a team of 14 salaried employees for Frito-Lay, driving consistent execution across sales and merchandising functions-Grew district performance to 104.3% R12, delivering $4.3M in total annual sales through disciplined route management, coaching, and market execution-Drove business growth by developing talent, optimizing coverage across channels, and executing company initiatives to exceed volume and revenue targets.
EDUCATION
The University of Georgia
Bachelor of Business Administration - BBA, Marketing sales
Buford High School
High School Diploma
University of North Georgia
Bachelors, Sales, Distribution, and Marketing Operations, General
ABOUT GRIFFIN CALDWELL
Recently earned a Bachelor’s degree in Business Marketing from the University of Georgia, where I developed a strong foundation in strategic marketing, consumer behavior, and brand management. I have since taken the first step in my professional journey by joining PepsiCo, a global leader in the food and beverage industry, where I am gaining hands-on experience in sales, marketing execution, and leadership within a dynamic and fast-paced environment.I’m a highly motivated and results-driven professional with a strong commitment to excellence and continuous improvement. Known for taking initiative, pushing beyond limits, and consistently achieving goals through dedication and perseverance.
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