Gretchen Robertson

Director, Brand Standards @Choice Hotels International

Roanoke, VA, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Oct 2010 — Present

Director, Brand Standards @Choice Hotels International

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Compliance: Manage and coach a team that collaborates with Brand Strategy, Brand Operations, Legal, Procurement, and a third-party vendors. We design, communicate, implement, and audit ever changing standards through a robust Gold Standard Quality Assurance program for ultimate success of Franchisees and the Brands.

EDUCATION

N/A

Radford University

Bachelor of Science - BS

ABOUT GRETCHEN ROBERTSON

With over 28 years at Choice Hotels International, I\'ve successfully navigated change. My current team has pioneered strategic brand standards, fostering franchisee success across all of our hotel brands. I\'m a team leader that\'s help construct a robust Quality Assurance Review program. We continue to ensure impeccable implementation, thanks to the collaborative efforts with our third party vendor, Brand Strategy, Operations, and Legal teams.As a Director, my focus has been on coaching managers and spearheading communication with stakeholders, ensuring our branding initiatives resonate with franchisees. My certified expertise in hotel administration and my background in team building and communications have been pivotal in driving brand compliance and elevating guest experiences within the hospitality landscape.I attribute my success to an open mindset and competitive nature. Being a former D1 collegiate athlete and Radford University HOF inductee, I understand that everyday diligence and showing up with your whole self makes the difference.

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Gretchen Robertson — Director, Brand Standards at Choice Hotels International in Roanoke, VA, US | Unifers