Aravind Kumar S.
Web Analytics Manager @Choice Hotels International
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WORK HISTORY
Web Analytics Manager @Choice Hotels International
As Adobe Analytics SME,• In charge of web analytics solution for ChoiceHotels.com and Choice hotels mobile iOS and Android app. Including insights and recommendations to optimize marketing channels, UX/UI, and A/B testing.• Architect data source solutions leveraging clickstream, internal and 3rd party data to create analyses and dashboards for the business. • Develop and maintain reports, dashboards, and insights to highlight performance, A/B testing progress, and digital customer trends across marketing channels.• Prepare and present key insights and performance on digital marketing campaigns, SEO performance & initiatives to senior leadership to provide customer-centric insights that lead to better decisions and outcomes• Perform ad-hoc data analysis in Adobe analytics workspace or use SQL queries and prioritize current projects against incoming requests to meet the needs of the business.• Make SDK changes as necessary using Adobe Launch Tag manager, test and publish the changes to production.• Create Tableau reports for data visualization and segmentation.As Tealeaf SME,• Moved Tealeaf OnPrem to AWS Cloud, working with vendors to customize SDK and implement it on the website. Integrated Voice of Customer tools with tealeaf, also integrate Adobe analytics to Tealeaf.• Create events, reports, and alerts to get meaningful insights from the data.• Closely working with Run (support) team, Info Security, Digital Analytics.• Pre-and Post-Release error and Latency tracking.
EDUCATION
V.L.B Janakiammal College of Arts and Science
Master’s Degree, Software Systems
SKILLS
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