Greg Wallace

Sales Manager @Litta™

Warrington, GB

As Sales Manager at Litta, I drive our B2B sales strategy, working closely with the CCO to align commercial goals with broader business objectives. My focus is on scaling sales performance, building high-impact strategies, and leading the inbound sales team to ensure targets are met and exceeded.A key part of my role is shaping and executing sales plans that penetrate medium and large UK businesses across key industries, while fostering a customer-centric approach that enhances service, operations, and decision-making. I also spearhead team development, recruiting and managing a high-performing team of Account Managers and SDRs, ensuring a culture of accountability, motivation, and excellence through structured coaching and training.Beyond team leadership, I am committed to operational excellence, deploying best-in-class CRM, analytics, and performance tools to optimize efficiency and build scalable processes that seamlessly integrate sales, operations, and marketing. I oversee sales reporting and analysis, continuously refining strategies based on key metrics and insights to drive sustained success.My experience spans senior sales leadership roles in high-growth, VC-backed businesses, with a track record of scaling successful teams and improving sales performance through data-driven strategies, pipeline management, and customer-focused execution. I thrive on building high-impact sales teams and creating structures that drive business growth and long-term success.