Greg Smith

Field Marketing Manager Uk & Ireland @Risco Uk

Rochdale, GB

Reporting directly to the UK Managing Director, I have full responsibility for all marketing activity in the UK and Ireland.• Planning, developing, and executing digital marketing strategies across various platforms.• Creating high-quality content, utilising innovative tools such as the Jasper generative AI tool.• Brand development and maintenance of existing initiatives.• Successful execution of events and exhibitions, from large-scale shows including IFSEC and The Security Event to intimate conferences and roadshows.• Supporting sales efforts through diverse marketing materials, including webinars and collateral.• Successful launches of numerous new product and solution ranges.• Management of PR activity including production of press releases, thought leadership and industry opinion pieces.• Achievement of industry awards and recognition including five wins at the PSI Premier Awards.• Delivered improvement processes for eCommerce website.• Solid understanding of marketing automation principles with CRM integration.• Management of market research and focus group processes, delivering key customer insights.• Development and implementation of strategic marketing plans and budgets.• Regular presentations to global senior management and regional sales teams• Leadership and motivation of marketing teams.• Effective management of relationships with marketing and design agencies.• A constant focus on marketing metrics, including ROI and CPA