Greg Prince
Head of Global Brand & Marketing @Xpressdox
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WORK HISTORY
Head of Global Brand & Marketing @Xpressdox
Edinburgh, GB
As part of the executive leadership team, I drive the global marketing strategy for XpressDox, a market-leading document automation software company. My role focuses on positioning the brand for growth, increasing market visibility, and driving measurable business impact. Since joining, I have professionalised the marketing function, embedding structured processes and data-driven decision-making to support scalable growth.I have successfully expanded our global presence, strengthened brand positioning, and refined lead generation strategies to enhance market engagement and business development. Additionally, I have led the expansion of XpressDox into the Australian market, further strengthening our global footprint.I am passionate about building high-performing marketing teams, fostering collaboration across the business, and ensuring marketing is a key driver of commercial success.Key Responsibilities:* Strategic Leadership: Contribute to business growth, revenue generation, and global market expansion as part of the executive leadership team.* Brand Positioning & Market Growth: Defined brand architecture and messaging, increasing brand awareness by 45% and inbound interest by 30%.* Digital & Demand Generation: Executed targeted digital campaigns that increased website traffic by 40% and improved lead conversion rates.* Sales & Business Development Support: Strengthened pipeline efficiency and reduced customer acquisition costs by 20%, aligning marketing with revenue goals.* Team Leadership & Collaboration: Led a high-performing global marketing team, fostering a culture of innovation, data-driven strategy, and cross-functional collaboration.
EDUCATION
Grey High School
Matric
Edinburgh Napier University
Master of Business Administration - MBA (Cum Laude), Business Administration and Management, General
Nelson Mandela University
B.Comm, Business Management & Economics
Wits Business School
Master's degree, Strategic Marketing
University of the Free State
CFP, Certified Financial Planning
SKILLS
ABOUT GREG PRINCE
Today’s businesses face a major challenge—standing out in a crowded market, reaching the right audience, and turning marketing into real, measurable growth. Without a clear strategy, even great products and services can go unnoticed. Many companies struggle to build brand awareness, create meaningful customer connections, and drive sustainable business success.As a global marketing leader, I specialise in building high-performing marketing functions, defining clear brand strategies, and driving revenue growth. I’ve worked across financial services, investment management, and legal tech, helping businesses clarify their messaging, optimise lead generation, and position themselves as market leaders.I believe strong teams drive great results. I’ve built and led high-performing marketing teams, fostering innovation, collaboration, and strategic execution. I mentor and coach marketing professionals to think commercially, deliver impact, and develop skills that drive business success.At the heart of every great brand is a great story. I help businesses position themselves as the trusted guide in their customers’ journey—clarifying their message, articulating their value, and creating a brand that resonates. Through storytelling, I ensure businesses don’t just market products or services but build lasting relationships and become a key part of their customers’ success.Throughout my career, I’ve focused on connecting brand strategy, marketing, and business growth to create meaningful impact. Here’s how I add value:> Strategic Leadership – Shape business strategy, market expansion, and revenue growth as part of executive leadership teams.> Brand & Market Positioning – Craft compelling brand narratives that differentiate businesses and build credibility.> Marketing-Led Growth – Transform marketing into a growth engine, delivering measurable impact.> Sales Enablement – Align marketing and sales teams, equipping them with the right tools to win new business.By combining strategic leadership with a hands-on approach, I help businesses turn marketing into a powerful driver of brand growth, customer engagement, and commercial success.Outside of work, I value spending time with my family and love exploring new places whenever I get the chance. Cycling is my way of unwinding and thinking creatively—some of my best ideas have come from long rides. I also enjoy getting lost in a great book, always looking for new perspectives and fresh ideas.I’m always open to conversations about marketing, leadership, and business growth—let’s connect.
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