Gregory Boyajian
Performance Marketing Analyst @Thomson Reuters
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WORK HISTORY
Performance Marketing Analyst @Thomson Reuters
Committed to providing accessible, high-quality legal information on Lawinfo.com – taking a user-centric approach across functions like content creation, META data integrity, and site speed optimizations – contributing to traffic growth of +36% and doubling the number of top ranked keywords year-over-year- Optimized law firm clients’ ROI through insights discovered from regression models whose purpose is to identify customer subscriptions whose engagement levels do not justify the costs incurred. This highlighted customers whos subscriptions were underperforming, contributing to continuous strong retention rates- Obsessed with seamless user experiences, such as reducing navigational friction by constructing on-ramps to direct internal traffic flow from informational to transactional pages, and subsequently increasing conversion rates by +106% year-over-year- Passionate about improving operational efficiencies such as streamlining keyword research projects that utilize Large Language Models (LLMs)- Recognized the power of a centralized database and oversaw the migration of internal data from disparate data sources to Google’s BigQuery data warehouse to enhance analytical efficiency
EDUCATION
Michigan State University
Bachelor's degree, Marketing
ABOUT GREGORY BOYAJIAN
Results-driven unicorn with a balanced mix of business marketing analytics and data science experience. My passion for business marketing comes from my love of history and research, while my favorite data science activities include predictive analytics, machine learning, and neural networks. I thrive on wrangling large datasets, building econometric regression models, and synthesizing cross-functional data to deliver accurate, real-time insights to dedicated business partners. I am the founder of aiscrewdriver.com, where our mission is to make machine learning and AI model deployment accessible to everyone. Please note that the product is currently under development.
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