Gregor Hollerin

WORK HISTORY

EDUCATION

SKILLS

ABOUT GREGOR HOLLERIN

I co-founded Story Shop, a PR and marketing agency in 2020. Our mission is to improve the client-agency relationship. We do this by bridging the gap between client and agency - think of us as your remote PR department. Through truly understanding our clients\' challenges, being willing to challenge, and always challenging ourselves to do better, we produce creative work that creates real impact. After five years as a journalist, I made the switch to PR in 2014, working with some of the UK\'s biggest brands, including Red Bull, the SPFL, Scottish Rugby, the Kiltwalk and Macdonald Hotels. Since launching Story Shop in 2020 we\'ve- Grown to a team of 12 in-house journalists, client-side marketing managers, content creators and strategists - Helped the MacLean brothers raise for charity through a full-service marketing and PR campaign -Worked with some of the UK’s most ambitious brands including POTR, Vault City, Brewgooder, PR/marketing department for some of the UK\'s most ambitious brands, including Vault City, Brewgooder, Cairngorm Coffee, Brewgooder, Willo, POTR, Chris Stewart Group and AllotMe - Secured PR coverage for clients in Forbes, CNN, Fast Company, BBC, Mailonline and more- Helped clients including Puresport, Hoko and Matugga Rum raise more than £3M in crowdfunding -Increased attendance and participation at some of Scotland\'s biggest events, including Doddie Aid, Scottish Rugby\'s Autumn Internationals at BT Murrayfield, the Glasgow Coffee Festival and Snowsport Scotland\'s ski season