Greg Mason
Member, Television Executives Peer Group @Academy of Television Arts & Sciences
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WORK HISTORY
Member, Television Executives Peer Group @Academy of Television Arts & Sciences
Active and voting member
EDUCATION
Ivey Business School at Western University
HBA, Marketing
SKILLS
ABOUT GREG MASON
Greg Mason is the President & CEO of Mason Marketing Solutions (MMS). Greg has ample experience in the entertainment industry, and believes the marketing best-practices of the entertainment industry can be implemented to benefit the marketing initiatives of other industries as well. Leveraging his past experience as Vice President, Marketing of Walt Disney Studios Motion Pictures Canada, Greg leads the MMS team’s approach to client marketing with entertainment industry best practices in mind. In his time with Walt Disney Studios, Greg was responsible for driving all the Studio marketing efforts in Canada including Walt Disney Studios, Pixar, Marvel, Lucasfilm and Twentieth Century Films. Notably, he was recently responsible for the launch of Disney+ in Canada. At the time, Greg led the Canadian marketing efforts on 8 out of the top 10 highest grossing movies of all time and stewarded over 300 film and series campaigns including: 5 STAR WARS films, 20 films from the MARVEL Cinematic Universe, both FROZEN films, THE MANDALORIAN and his personal favourite film, UP. Greg’s wealth of experience in entertainment marketing now steers the MMS approach to client marketing initiatives across various industries on a global scale. Prior to founding Mason Marketing Solutions, Greg led the Cineplex Entertainment marketing and sales team through two corporate mergers and was ultimately responsible for numerous brands and campaigns. Previously, Greg held key marketing and sales positions within Coca-Cola Ltd. and The Walt Disney Company. He currently serves as President on the Board of Directors for the Canadian Picture Pioneers and is a long-time supporter of the Terry Fox Foundation.
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