Gregg Hennigan

Pr and Content Strategy Director @Two Rivers Marketing

Des Moines, IA, US

Help lead the development and execution of integrated marketing and strategic communications campaigns for B2B accounts in complex sectors — including construction, transportation, energy and technology — ensuring all initiatives are tied to client business objectives and accelerating commercial growth.• Spearhead multi-channel product launch support for technical offerings, using strategic public relations, content strategy, messaging strategy and B2B influencer programs to build industry confidence and drive purchasing intent.• Cultivate and manage relationships with top-tier trade media, including in the construction and transportation sectors, to secure thought leadership placements and third-party validation.• Lead content strategy, content creation and public relations efforts for clients, managing a team responsible for diverse content formats including digital, video, public relations and paid media. • Accountable for comprehensive measurement and reporting on PR and marketing content that ties performance back to desired business outcomes and PR/marketing objectives. • Drive agency growth by supporting new business initiatives, including supporting RFP responses, developing compelling pitches and facilitating smooth onboarding to ensure successful client partnerships.• Provide departmental and agency leadership through managing and mentoring associates and establishing best practices for integrated content strategy, content creation and public relations, driving consistent quality, innovation and measurable results across the agency.

University of Illinois Urbana-Champaign

Master of Science (MS), Journalism

University of Northern Iowa

Bachelor of Arts (BA), History