Alyssa J. Young
Pr and Content Strategy Director @Two Rivers Marketing
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WORK HISTORY
Pr and Content Strategy Director @Two Rivers Marketing
Manage team to execute B2B strategic communications for various industrial, construction and higher education clients• Part of leadership team for group of accounts, collaborating to guide overall brand strategy, client relationship management and team operations• Lead all PR and content strategy planning efforts across group of accounts• Manage relationships with 12+ client contacts• Oversee budget estimation and performance for all strategic communications jobs and retainers• Responsible for organic growth for existing clients• Part of PR and Content Strategy department leadership, guiding best practices and innovations for work and approach• Part of inaugural Leadership Council, charged with elevating agency work and client outcomes• Part of VGM (parent company) Diversity Equity & Inclusion leadership team
EDUCATION
University of Iowa
B.A., Journalism and Mass Communications
American College of Thessaloniki
Study Abroad
Drake University
Master’s Degree, Communication Leadership
SKILLS
ABOUT ALYSSA J. YOUNG
I utlize my adaptable, strategic leadership style and communications expertise to help organizations and people succeed/achieve their goals. I believe in challenging the status quo and putting people first to drive marketing results.Expertise: Content strategy, integrated marketing communications, communications strategy and planning, thought leadership, account management, media relations, internal communications, institutional communications, executive communications
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