Greg Murphy

Sr VP New Business Development @Siebert Financial

Miami, FL, US

Siebert Financial / Gebbia Media / Big Machine RockSr. VP New Business Development / EVP Music / President, Sports GroupDecember 2024 – PresentExecutive Vice President, Music (Big Machine Rock/Gebbia Media)• Oversaw daily operations across A&R, marketing, finance, digital, legal, and distribution.• Developed and optimized internal systems to support label growth and scalability.• Led strategic execution, KPI tracking, and operational reporting to CEO and stakeholders.• Managed departmental leaders and instilled a high-performance culture.• Handled major artist and partner negotiations; collaborated on campaign execution.• Oversaw label budget, forecasts, cash flow, and profitability.President, NIL Agency (Gebbia Sports Group/Gebbia Media)• Defined and led strategic vision, operations, and market positioning in the NIL space.• Oversaw athlete onboarding, brand deals, and long-term client planning.• Built national brand and sponsor relationships to secure high-value NIL partnerships.• Ensured NCAA/state regulatory compliance; led athlete education and legal governance.• Managed agency infrastructure, client service models, and financial operations.

University of Bridgeport

Bachelor of Science - BS

St. John's University

Master of Business Administration - MBA