Robin Norton

WORK HISTORY

EDUCATION

SKILLS

ABOUT ROBIN NORTON

I am a commercial consultant with a lifelong enthusiasm for good business. I have run my own consultancy for 16 years and have helped hundreds of clients to sell more, drive profits and diversify. I am one of the most experienced category development professionals in the UK and have a broad range of management skills. I lead teams effectively, manage budgets efficiently, develop successful strategies, delight customers, win profitable business, improve promotions and launch new products. I love working with people across business functions, applying vision and equipping teams/individuals to sustainably raise their performance. I believe these are my strengths and constantly advance my skills to complement them. I have a Diploma in Management Studies and an MSc in Social Research.Specialities: Business strategy, category vision, business intelligence, data science, shopper marketing, brand activation, net revenue management, fast moving consumer goods (FMCG / CPG), all major UK grocers (Tesco / Sainsbury\'s / Asda / Morrisons / Waitrose / Lidl / Coop), wholesalers, convenience and foodservice. Qualitative and quantitative research: focus groups, in-store observation, online surveys, hall tests and analysis of all major continuous data sources (Circana / Nielsen / NIQ / EPoS / consumer panel / Kantar / loyalty data / dunnhumby / Nectar360 / SIP).