Grant A.
Marketing & Ecommerce Engineer @Bm Engineering Supplies Ltd
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WORK HISTORY
Marketing & Ecommerce Engineer @Bm Engineering Supplies Ltd
Manage hybrid teams, synchronising internal staff with external agencies to ensure marketing functions as a high-performance engine for business development• Execute online marketing, digital marketing, and website management across all channels• Leverage AI-enabled search intent mapping to dominate niche industrial keywords and capture B2B search traffic• Lead end-to-end management and iterative updates of a complex B2B E-commerce platform• Design and maintain product marketing websites, implement CRM management, and craft compelling copy and blog content• Execute email marketing, search engine optimization, and social media management to drive brand awareness and engagement• Modernise reporting through AI-enabled systems, providing granular insights into technical customer engagement• Integrate Sustainability principles into brand strategy to meet modern ESG requirementsI translate complex manufacturing and industrial data into high-converting digital assets, bridging the gap between technical sales engineering and marketing strategy to improve lead generation quality for complex equipment.Core expertise: AI & SEO Innovation | Hybrid Team Management | Process Engineering Context | Digital Infrastructure | Sustainable Strategy | E-commerce Platforms | B2B Portals
EDUCATION
Digital Marketing Institute
Certification, Digital Marketing – Strategy & Planning
Robert Gordon University
BAhons Communication Design, Graphic Design & Marketing
ABOUT GRANT A.
B2B Marketing & E-Commerce Strategist | Specialist IndustriesI help businesses in niche and technical sectors bridge the gap between complexity and digital growth. By combining years of strategic expertise with a future-focused toolkit in AI Systems, Sustainability, and E-Commerce, I transform traditional business channels into high-performing digital assets.Currently, I lead digital transformation for BM Engineering Supplies Ltd, where I recently spearheaded the launch of a new e-commerce platform designed to scale operations and modernise the B2B buyer journey.My Core Specialisations:B2B LinkedIn Specialist: Designing and executing high-impact LinkedIn strategies to build brand authority, generate leads, and connect with key decision-makers in specialist markets.Strategic Leadership & Sustainability (CDMS-SP): Integrating environmentally responsible practices and digital leadership into marketing frameworks for long-term business resilience.E-Commerce Excellence (CDMA): Managing robust digital storefronts that simplify complex B2B transactions and enhance customer lifetime value.AI & Technical Optimisation: Leveraging AI systems for data-driven decision-making, while maintaining high-performance SEO copywriting and on-page optimisation.Key Contributions include:Digital Infrastructure: Overseeing website development, CRM systems, and holistic digital marketing to unify the brand experience.Content & Visibility: Crafting insight-driven content and organic/paid campaigns that resonate with technical audiences.Measurable Growth: Delivering sustainable, tangible outcomes through a blend of technical expertise and strategic \"big-picture\" thinking.I am committed to staying at the forefront of digital evolution to ensure my clients and partners always have access to cutting-edge solutions that empower them to thrive in competitive industries.
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