Rob Jackson

WORK HISTORY

EDUCATION

ABOUT ROB JACKSON

Rob can be found at the intersection of Consumer Want and User Need! A lifelong problem solver through design and writing skills geared at corporate identity, brand creation, marketing materials, web design, SaaS design, user interaction and user experience. Working to generate multiple streams of concepts and design that evokes a positive experience gives new lines of attack to reach target. Working in teams to conceive an idea or setup overall design scope makes for an easier breakdown of tasks and efforts. Some stay for the duration, others dwindle as milestones are reached and their respected expertise no longer applies. The result must achieve the highest level of quality and excellence while creating an atmosphere for the user to engage all while staying within budget. Taking the ‘meat & potatoes’ from the initial launch, whiteboard meetings, face to face conversation with clients, all comes into play when putting together ideas and concepts that meet or exceed expectations. A little digging into the brand or service, reveals things that can be explored to alter a user\'s perspective. Each design is measured, reviewed and assessed to ensure optimal impact while remaining true at heart and embraces the user as their advocate for ease of use. Our need to feel connected is inherent and Rob executes upon that creatively through a mix of conceptual creative, experiential design and an understanding of how to connect with a user. Mentoring in design and corporate identity, leading teams in production, growing company presence through branding and influential creative designs has expanded his appreciation for what is possible and where new lines of attack can be implemented to reach additional target markets. By creating \'Market Splash\', reaching into another segment silo, is a great way of driving up potential engagements, increasing profit and driving down cost for the consumer. LIFE ∴ UX