Graeme Switzer
VP, Marketing Operations @Brand Driven Media
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WORK HISTORY
VP, Marketing Operations @Brand Driven Media
Toronto, ON, CA
Producing content, providing digital strategy and executional activities for clients in the CPG & DTC industries delivering 2x revenue growth monthly & 200% ROAS.Operational direction and execution for internal (refreshed agency website) and external needs – including client implementation, client services and digital solutions. Leading development of client-facing website production in Shopify & Wix.
EDUCATION
George Brown Polytechnic
Post Graduate diploma, Sport & Event Marketing
Queen's University
B of A (Hons), Geography and History
SKILLS
ABOUT GRAEME SWITZER
I am a results-driven, strategic marketer with a passion for growth, content and marketing technology. A digital and growth marketing professional with over 18 years of experience across both B2C & B2B industries. I’ve stewarded brands and their communications to the highest standards. I’ve navigated highly regulated industries, built new channels and web properties, as well as overhauled older websites and contributed to established social media channels. I have engaged with consumers in varied 1:1 digital communications and have driven market-leading engagement across a number of verticals including beverage alcohol, CPG, fintech and cannabis.Honoured to have had the pleasure of working on top-tier brands like Nike, Molson Coors, Aurora. From CPG brands and challenger brands to household brand names. Using email as a prime mode of communication, I’ve delivered industry-leading results across key performance metrics. I’m also well-versed in analytics and the importance of data to inform strategic decisions. Marrying strategic direction with brilliant go-to-market implementation, I am able to balance the science and art of marketing as both a thought-leader and executor.
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