Graeme Nash

Marketing Manager @Affinity Water

Hatfield, GB

Affinity Water is the UKs largest water-only supplier, providing sustainable, high-quality water to 3.85million customers across the Southeast of England (covering parts of Bedfordshire, Buckinghamshire, Berkshire, Essex, Hertfordshire, Surrey, Essex, Kent and North London boroughs).At Affinity Water, as a Marketing Manager, I play a pivotal role within the Marketing & Communications team, where I coordinate efforts across various channels to build and maintain a positive public perception and strong connections with our diverse customer base.My key responsibilities include:• Leading and championing our marketing campaigns, ensuring they align with and achieve the company’s objectives, including water reduction targets and campaign awareness goals.• Collaborating closely with campaign leads and channel experts to plan, deliver, and optimise marketing initiatives.• Driving communication strategies and ensuring consistent messaging across key audiences, while integrating efforts across the entire marketing plan.• Managing the performance and delivery of our external agency partners, overseeing their work across media, digital content, social media, PR, and educational outreach to ensure projects are completed on time, within budget, and meet key performance indicators.• Using project planning tools and dashboards to manage timelines, track progress, and measure success against KPIs for various channels such as website visits, customer emails, social media engagement, and water-saving tool usage.• Working with data and insights teams to monitor and optimise programme performance, ensuring continuous improvement.• Managing campaign budgets, ensuring efficient allocation of resources, and maintaining compliance with legal and governance standards.• Providing regular reports on campaign performance, offering insights and recommendations to stakeholders on investment and optimisation opportunities.

Oxford Brookes University

Bachelor's degree, Marketing/Marketing Management, General