Grace Harvey

Communication and Marketing Officer @Bayes Centre

City Of Edinburgh, GB

Covering an internal secondment in the CAM team, I led multi-channel marketing and communications for flagship innovation programmes such as the AI Accelerator, Venture Builder Incubator, and #EIE25 ensuring alignment with Bayes Centre’s brand, activities, and the University’s Data-Driven Innovation (DDI) strategy.• Planned and delivered integrated campaigns end-to-end, improving visibility and engagement across academic, investor, and start-up audiences.• Led organic #EIE25 campaign efforts, achieving 16,128 impressions, 874 clicks, and a 27.5% engagement rate, with tracking via tagging and partner amplification.• Produced digital and print assets (banners, booths, postcards) in collaboration with print services and suppliers, ensuring quality, cost-effectiveness, and brand consistency.• Wrote case studies, interviews, and news stories contributing to Bayes’ innovation narrative and thought leadership.• Managed external partners (designers, videographers, photographers) to deliver across multiple channels, ensuring alignment with programme timelines.• Built trust across internal and external stakeholders through effective communication and alignment with institutional goals.• Used Adobe Creative Cloud and Canva to design branded visuals and event materials.• Created presentations and data-led slide decks for business development and senior leadership to report on centre performance, positioning and strategic activity.• Developed core messaging documents, media packs, and internal brand guidelines for consistent communications.• Collaborated with HE comms leads on sector-wide storytelling and joint media efforts.• Reported metrics to leadership and partners, using insights to adjust content strategies in collaboration with my team.• Managed multiple project streams under pressure, applying strong judgment and flexibility.• Amplified learner-focused campaigns, boosting engagement with targeted content and strategic channel selection.

University of Dundee

Master of Science - MSc, Biomedical and Molecular Sciences with Marketing

University of Dundee

Bsc, Neurosciences