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Grace Martin
President and Founder @The Assist
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WORK HISTORY
President and Founder @The Assist
As Founder and President of The Assist, I’ve led our transformation from a grassroots survivor-led initiative into a globally recognized nonprofit at the forefront of athlete safety and child safeguarding. I’ve combined mission-driven leadership with strategic marketing, advocacy, and partnership development—ensuring our message reaches the people and institutions who need it most.Under my leadership, we\'ve supported systemic change in sport through education, storytelling, and survivor-centered campaigns—while scaling operations, building a collaborative team, and securing sustainable funding. Built and scaled the organization’s brand identity, digital strategy, and communications from scratch, increasing national visibility and long-term trust with survivors, lawmakers, and sports stakeholders.Grew the team from a volunteer effort into a fully staffed nonprofit with full- and part-time team members, contractors, and a high-impact, values-driven culture.Directed marketing and awareness campaigns that supported the passage of 6 state laws and the federal Empowering Olympic, Paralympic, and Amateur Athletes Act of 2020.Partnered with organizations including the IOC, FIFA, NWSL Players Association, USOPC, and the U.S. Center for SafeSport to provide technical assistance and safeguarding support.Secured and managed a federal OVW grant—becoming the only U.S. nonprofit to offer technical assistance on the intersection of sexual violence and sport.Increased funding by 75% YoY (2023–2024) through effective grant writing, fundraising, and donor stewardship.Represented survivors on national and global stages, including testimony before U.S. Congress (twice in 2023), the UN General Assembly, and at the White House for the Violence Against Women Act anniversary event.
EDUCATION
University of Michigan
Bachelor of Business Administration (BBA)
SKILLS
ABOUT GRACE MARTIN
Areas of Expertise- Lifecycle & Performance Marketing- Brand Development & Creative Strategy- Cross-Channel Campaign Management- Paid Media (Google Ads, YouTube, PMax, Meta)- Nonprofit Communications & Advocacy- Media Relations & Public Speaking- SEO & Content Marketing- Team Building & Stakeholder Engagement- Child Safeguarding & Athlete ProtectionAs a mission-driven marketing and brand strategy leader, I am known for delivering measurable impact by transforming brand narratives, scaling teams and systems, and driving audience engagement across platforms. I have proven success leading content, communications, and customer experience initiatives for both high-growth organizations and purpose-driven movements. I lead with intention, combining data-driven decision making with human-centered storytelling to fuel growth and trust. My journey in marketing has been characterized by a relentless pursuit of excellence and a commitment to delivering measurable results.My professional journey is fueled by a passion for leveraging marketing as a force for positive change. I thrive in environments that demand creativity, strategic thinking, and a deep understanding of consumer behavior. Whether pioneering marketing campaigns, leading cross-functional teams, or driving community engagement, I am driven by a vision to make a meaningful impact. In addition to my corporate experience, I am the proud founder of The Assist, a globally recognized nonprofit dedicated to safeguarding athletes. Through our initiatives, we have spearheaded a global movement that advocates for the well-being and protection of athletes at all levels. This work has not only garnered international recognition but has also shaped industry standards and policies worldwide.From speaking before Congress to leading full-funnel content strategies, my north star is creating lasting change. I’m passionate about building safe, efficient, and scalable systems, both within organizations and for the communities they serve.I\'d love to connect to explore how we can collaborate and drive transformative outcomes together.
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