Grace Carter

Chief Storyteller - Founder & Managing Director @Aphra

Colchester, GB

I have built our creative brand and campaign agency from the ground up, starting from my dining table aged 26, to working with leading global corporates like McKinsey & Company, ACCA, RSA Insurance, Direct Line Group, and Schneider Electric, as well as supporting dozens of SMEs and creating new brands for The Metamorphose Group. In today’s oversaturated market, simply being visible isn’t enough - brands need to form emotional connections with their audiences or risk fading into obscurity. That’s where Aphra steps in.At Aphra, we don’t just craft stories; we create narratives that resonate and inspire action. Drawing on the timeless power of storytelling, we transform brands into unforgettable storytellers, shaping how they are seen, heard, and chosen. We combine strategic insight, creativity, and emotionally intelligent storytelling to develop authentic brand voices that foster trust, build loyalty, and drive sales.In a world filled with noise, our mission is clear: don’t just be seen - be unforgettable.

Loughborough University

Bachelor of Arts (BA), English

National University of Singapore

Bachelor of Arts (BA), English Language and Literature, General

Loughborough University

Master's degree, English