Gozde Bahcaci Algul
Crm & Growth Manager @Misli
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WORK HISTORY
Crm & Growth Manager @Misli
CRM Stack Ownership & Platform Enablement: Spearheading the CRM architecture using D-Engage CDP, integrating data triggers to orchestrate personalized and automated messaging across push, email, in-app and SMS channels.• Cross-Functional Team Management: Leading a team of 4 CRM specialists and leads in the execution of campaign strategy, personalization and platforms governance.• Lifecycle Design & Campaign Orchestration: Defining full-funnel customer lifecycle strategy with real-time behavioral logic, segmentation and multichannel touchpoints to increase activation, ARPU and reactivation rates.• Agile Platform Ownership: Acting as CRM Platform Owner, leading cross-functional squads (CRM, Tech, BI) to develop modular, scalable journeys (onboarding, winback, reactivation) prioritized via sprint planning and backlog grooming.• AI & Personalization: Partnered with internal data teams to define predictive user attributes and segments, enabling best action triggers and campaign logics.• Cross-Team Collaboration: Aligned with customer service and product teams to deliver synchronized outbound and inbound communication strategies—supporting retention, upsell and player support use cases.• Measurement & Reporting: Using KPI dashboards and reporting templates to evaluate channel-level performance and journey efficiency. Used results to continuously optimize flows based on CTR, CVR and retention lift.
EDUCATION
Yıldız Teknik Üniversitesi
Bachelor of Science (BS), Industrial Engineering
Boğaziçi University
Master's degree, Business Administration and Management, General
ABOUT GOZDE BAHCACI ALGUL
customer-centric strategies for sustainable business growth
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