Gowri Ramachandran

Social Media Specialist @Kaplan Pathways India

Delhi, IN

Responsibility for building new Kaplan Pathways social media channels in the Indian Subcontinent region. The channels include Instagram, LinkedIn, Facebook and Twitter- Work with the Social Media Manager to develop a social media strategy for the new Kaplan Pathway ISC channels- Build brand awareness, engagement and desirability for the Kaplan Pathways brand through organic social media content in the Indian Subcontinent region- Travel and attend education events and fairs to capture content and showcase Kaplan’s presence at these occasions- Manage monthly social media reports for senior stakeholders to showcase the engagement and growth of these new region-specific channels- Work closely with our student ambassadors from the ISC region to create impactful social media content- Research and present new, fresh ways to tackle ever-changing platform updates and audience behaviour in ISC region- Manage a social media content calendar with daily creation of all assets, working closely with the content and wider team when needed- Act as main point of contact for customer service for all enquiries on these region-specific social media channels- Keep track of the social media boosting budget and identify opportunities to boost content- Assist with social media listening for our Media/PR team when required.

SRM University

Diploma

Easwari Engineering College

Bachelor of Engineering - BE