Gowri Shankar Ramachandran

Marketing Lead @TAFE - Tractors and Farm Equipment Limited

Chennai, IN

Vertical: Farm Equipment Division (TAFE) Key Responsibilities: 1.Strategy Development: Design and implement marketing strategies that align with company objectives and drive growth. 2.Campaign Management: Plan, execute, and analyze multi-channel marketing campaigns (digital, social media, print, events, etc.). 3.Brand Management: Ensure consistent messaging and branding across all channels. 4.Market Research: Conduct research to identify market trends, customer needs, and competitive analysis.5. Budget Management: Allocate and manage the marketing budget to optimize ROI. 6.Collaboration: Work closely with sales, product development, and creative teams to ensure cohesive marketing efforts. 7.Performance Analysis: Track campaign performance metrics and provide actionable insights to improve effectiveness. Team 8.Leadership: Lead, mentor, and motivate a team of marketing professionals to achieve departmental goals.9.Partnerships: Build and maintain relationships with agencies, vendors, and other external stakeholders.10.Innovation: Stay updated on emerging marketing tools, trends, and technologies.