Gouri Natani
Brand Consultant @Emami Ltd
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WORK HISTORY
Brand Consultant @Emami Ltd
Dynamic brand management specialising in end-to-end ATL planning and execution for Zandu’s iconic brands, including Chyawanprash, Kesari Jivan, Ayurvedic Juices, and Pure Honey- Crafting engaging digital media assets (static, GIFs, short videos, and e-commerce content) and managing influencer marketing campaigns- BTL activations, consumer outreach, and competitive analysis with a data-driven approach to consumer insights and market research- Collaborating closely with the Zandu team and agency partners to deliver impactful, ready-to-launch brand assets and campaigns for the 2024 season.
EDUCATION
Christ University, Bangalore
Bachelor of Business Administration (BBA)
Young India Fellowship at Ashoka University
Post Graduate Diploma
Harvard Business School Online
CORe Credential of Readiness
St. Mary's Convent Senior Secondary School, Ujjain (Madhya Pradesh)
Commerce with Mathematics
ABOUT GOURI NATANI
Passionate about learning & building consumer-first startups, I bring with me 6 years of experience in Brand Management, Community Growth, Performance Marketing, Social Media Strategy, Influencer Marketing & Content Writing. A liberal arts & design thinking enthusiast, I wish to take up projects that allow me to immerse myself in the process of better understanding the relationship between product development and consumer expectations through building impactful marketing campaigns.
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