Nayan Goenka

Marketing Intern @Emami Ltd

Kolkata, IN

At Emami, I worked on field-based market research across 50+ General and Modern Trade outlets, evaluating product availability, consumer behavior, and shelf presence. I conducted competitive analysis on pricing, visibility, and placement for key FMCG pain relief SKUs. Based on findings, I proposed strategic initiatives such as combo offers and limited-edition promotional kits to boost in-store visibility and seasonal sales. I also identified SKU-level performance gaps and shared actionable insights with the product and sales teams to enhance market penetration.