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Gosia Czyzewska Kaczmarek
Senior Graphic Designer @PPG
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WORK HISTORY
Senior Graphic Designer @PPG
Wroclaw, PL
I support PPG by providing visual assets that strengthen the brand. My work includes developing packaging and brand systems, as well as creating print materials (such as standing banners, posters, and brochures) and digital assets (including banners, newsletters, videos, and animations). From time to time, I also design direct project materials. I also mentor Junior Designers.I collaborate with the US Industrial Coatings Team, managing my time effectively and communicating clearly about project timelines and deliverables so the team feels supported and informed.
EDUCATION
Akademia Sztuk Pięknych we Wrocławiu
Industrial and Product Design
Akademia Sztuk Pięknych we Wrocławiu
Master of Arts (MA), Graphic Design
Design Academy Eindhoven
Design and Visual Communications, General
ABOUT GOSIA CZYZEWSKA KACZMAREK
I am a creative designer with a senior / design director level in brand and packaging design. I have local and global market expertise in working on brand and packaging systems. I have experience in building strong strategy driven brands. Throughout my career (10 years + Master degree in Graphic Design, and 1 year in Design Academy in Eindhoven) I was working on Brands like Air Wick, Hellmann’s, Finish, Sagrotan, Phlov by Anna Lewandowska, Alkmie, Sagrotan. I was part of the team that created the newest packaging system for Air Wick that was released in 2025 on European market (which includes packaging architecture, icon design, strategy, fragrance cues composition, for the whole range for European market). Additionally I was co-design directing, and working as a senior designer on projects for Air Wick Mexico, Australia, and European Market. I co-created the newest Hellmann’s packaging system (not yet on the market). As a Lead designer I was responsible for creating a refreshed brand and packaging system for beauty brands and leading digital campaigns and preparing print assets for the brand Alkmie and Phlov by Anna Lewandowska. I also have experience in creating print and digital assets supporting brands. I am an expert in using Photoshop Illustrator and InDesign. I am learning generative AI.Throughout my career I learned how to have a great and respectful relationship with clients and team and how to work fast and under pressure. Each day I broaden my knowledge about design and reading, on conferences (f.e. Festival Barcelona, Forward Festival, Design Week in Eindhoven, Brand New Conference led by Under consideration, Adobe Max), listening to design podcasts, and practicing my craft. After work I meditate, and read about psychology and work out.
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