Gordon Thorpe
Creator Growth Manager, Domestic Markets @Rhei
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WORK HISTORY
Creator Growth Manager, Domestic Markets @Rhei
Manage an influencer roster of top talent within the RHEI network across YouTube, Instagram, and TikTok• Liaise between RHEI\'s departments, including Audience Development, Branded Entertainment and Ad Sales, and Ecommerce to develop strategic outlines for influencers within RHEI• Develop content strategy for top RHEI influencers on YouTube• Work internally to expand multi-platform monetization opportunities to creators through Facebook Monetization rollout• Proactively source additional revenue streams for influencers including traditional sponsorships and merchandising• YouTube certified in Asset Monetization, Channel Growth, with additional solid understanding of social media platform analytics and channel growth for individual and departmental tracking.
EDUCATION
University of Victoria
Bachelor of Science (B.Sc.), Chemistry and Earth Science
SKILLS
ABOUT GORDON THORPE
With over six years of experience in the digital media industry, I am passionate about helping influencers grow their audiences, optimize their content, and monetize their platforms. As a Key Accounts Specialist at BroadbandTV (BBTV), I manage a roster of top talent across YouTube, Instagram, and TikTok, and liaise with various departments to develop strategic outlines for their success. I am also YouTube certified in Content Strategy, Channel Growth, and Content Ownership, which enables me to provide expert guidance and support to my clients.In my current role, I leverage my skills in customer success, social networking, and brand partnerships to source and secure additional revenue streams for influencers, including sponsorships, merchandising, and multi-platform monetization. I also work with BBTV\'s Audience Development, Branded Entertainment, and Ecommerce teams to create and execute content strategies for top BBTV influencers on YouTube, and help them expand their reach and engagement. Additionally, I collaborate with BBTV\'s Business Development team to introduce new opportunities to YouTube creators, such as the Facebook Monetization rollout. Through my work, I have helped my clients achieve significant growth in views, subscribers, and earnings, while building long-term and trusting relationships with them.
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