Gordon McGuinness
Director of Media Strategy @Pff
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WORK HISTORY
Director of Media Strategy @Pff
Glasgow, GB
Defined and led global media strategy across digital platforms, translating proprietary analytics into high-growth editorial formats.• Built scalable content and production systems that improved consistency, efficiency, and audience reach across multiple channels.• Shaped editorial direction and talent strategy to strengthen brand authority within the NFL and wider sports landscape.• Partnered with commercial leadership on sponsorship integration, branded content, and audience development initiatives.• Delivered data-informed storytelling frameworks adopted across teams to improve clarity, engagement, and long-term growth.
SKILLS
ABOUT GORDON MCGUINNESS
Senior sports media and commercial leader with 12+ years of experience building and scaling high-performing content, audience, and data-led media functions.Most recently led the turnaround of a loss-making media department into a profitable business unit delivering $515k+ in operating profit, alongside 100%+ YoY YouTube growth and seven-figure budget ownership.Experienced across P&L leadership, audience growth, sponsorship monetization, team leadership, and cross-functional strategy.
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