David Sulfaro
Head of Creative Content & Communications @Pff
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WORK HISTORY
Head of Creative Content & Communications @Pff
Working relationships with: 125 College Football Programs (SIDs), All 32 NFL Teams, 100+ Agencies, 100+ podcasts, 100+ radio stations and more-Create weekly NFL Matchup Reports for every single NFL game in the 20••••24 season using stats and information affiliated with each team (700+ pages). Disperse these docs to my network of producers, talent, journalists, etc. to further grow PFF brand and be of service to others-Created weekly CFB Data Doc Recap every Sunday morning during 20••••24 season recapping top performances from the Power 5. Dispersed among SID’s and college football analysts as well as internal co-workers-Creator & Head Producer of “Hutch”, a 4-episode podcast series with the No.2 overall pick in the 2022 NFL Draft, Lions DL Aidan Hutchinson. Comprised of 50+ interviews w/ Aidan, Aidan\'s family, Coaches, Former Teammates, Opponent Coaches, Media Members, etc. that takes consumers through Aidan\'s childhood, early years at Michigan, the dream \'21 season & his future-Led Communications/Talent Booking efforts for PFF\'s trips to East/West Shrine Game, Reese\'s Senior Bowl, Super Bowl and the 2022 NFL Scouting Combine-Books interviews for PFF\'s Podcast Network & talent (NFL Head Coaches, NCAA Head Coaches, Players, Media Members, etc.) that includes PFF Tailgate, The Cris Collinsworth Podcast, The Richard Sherman Podcast, ALL feature/profile articles-Coordinates/schedules all radio/tv/podcast hits involving PFF talent-Facilitates press box viewing opportunities for PFF (Ex: CFP National Championship, B1G Championship, Alabama, LSU, Penn St, Illinois, Ohio St. & more)
EDUCATION
Brookdale Community College
Associate of Arts (A.A.), Business Administration and Management
University of Michigan
Bachelor of Arts - BA, History
ABOUT DAVID SULFARO
Experienced sports industry professional who has worked in Social Media Management, Communications/PR, Talent Relations, Event Planning, Audio/Video, Production, Marketing, Brand Awareness & Strategy, & more. Has worked with all 32 NFL Teams on a content collaboration. Responsible for creating and developing working relationships with 125+ College Football Programs, All Major Networks (ESPN, Bleacher Report, CBS, NBC, FOX, NFLN), Producers, Journalists, Reporters, Players, Coaches, Data Analysts, Personnel Professionals, Writers & more. Relentless, selfless worker who goes above and beyond on a day-to-day basis both for himself, his family and co-workers. This can be seen in weekly 40+ page NFL Matchup Reports (previewing all NFL games that weekend), a weekly CFB Recap Doc (~12 pages), being a key stakeholder in Social Media posts/direction, Production/ Content Topics for Podcasts and Shows, etc. Makes the seemingly impossible possible through hard work and an enthusiasm and passion that is not matched.
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