Peter Goldsmith
Director @M2 Sports
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WORK HISTORY
Director @M2 Sports
Bringing perspectives from experience of working for large and small brands, agency, rights holders, charities and athletes. Commercially minded approach to marketing. Services include commercial strategy, marketing and sponsorship strategy, rights sales and negotiation, partnership management, delivery of brand stories and activation plans, leadership of multi-agency teams, full management of M2 P&L.I lead our commercial consultancy project with the English Institute of Sport, and have developed and lead the partnerships strategy since 2019, working with partners including BAE, Yakult and Mindful Chef. In addition to my FMCG experience, more recently I have worked in the alcohol and alcohol free categories on sports partnerships across multiple brands and rights holders in football, cycling, triathlon, golf health & wellness and rugby. Over the last 18 months I have worked within the Sport for Good sector facilitating partnerships for charities including Made By Sport and Sported. I am proud to have been part of the team that delivered the inaugural Women\'s Tour, and a hugely successful commercial period for the Tour of Britain and Women\'s Tour between 2014 and 2018 through partners including OVO Energy, Aviva, Premier Inn, Wiggle and Halewood. I am also proud to have played a small part in Project Restart through leading the on-site operations at several Premier League clubs.
EDUCATION
University of Gloucestershire
2;1 BA Hons
SKILLS
ABOUT PETER GOLDSMITH
Facilitating partnerships that deliver
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