Sarah Goff

Strategic Senior Product Solutions Manager (Strategic Senior Sales Engineer) @Optro

Calgary, AB, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Mar 2026 — Present

Strategic Senior Product Solutions Manager (Strategic Senior Sales Engineer) @Optro

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Lead the technical strategy for a portfolio of high-value, complex accounts, architecting bespoke solutions that bridge the gap between niche technical requirements and overarching business objectives- Champion the MEDDICC framework to identify and cultivate technical advocates within client organizations. By shifting from reactive demos to proactive solution alignment, I significantly accelerate deal velocity and increase win rates for strategic opportunities- Act as technical liaison between the field and the internal Product, Engineering, and Marketing teams. I translate complex market signals and customer feedback into actionable product roadmaps, directly influencing the development of new features that expanded our total addressable market- Transition technical demonstrations into high-impact value stories, focusing on ROI and long-term scalability.

EDUCATION

2011 — 2013

Memorial University of Newfoundland

Master of Business Administration (M.B.A.)

2006 — 2011

Memorial University of Newfoundland

Bachelor's Degree, Bachelor of Commerce (Co-op) Honours

SKILLS

Written & Oral Presentation SkillsSapPublic SpeakingInternal ControlsAnalysisVariance AnalysisAnalytical SkillsAccountingLeadershipRisk AssessmentAuditingFinancial AnalysisProject PlanningTeam LeadershipBusiness CommunicationsMicrosoft ExcelTeamwork

ABOUT SARAH GOFF

Optro is an enterprise cloud-based solution designed to automate risk, audit and compliance activities and streamline internal audit management processes. One key difference that separates Optro from our peers is that we were founded by former chief audit executives who have a deep understanding of the internal and external audit functions. As a result, we offer solutions that are designed by auditors and purpose-built to work the same way auditors think and act. All areas of our company including development, client success, and sales are comprised of former auditors and subject matter experts.Today, we have thousands of auditors on our platform daily including pre-IPO to Fortune 100 companies. Please connect with me or email s••••@optro.ai to learn more.

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Sarah Goff — Strategic Senior Product Solutions Manager (Strategic Senior Sales Engineer) at Optro in Calgary, AB, CA | Unifers