Grégoire Musitelli
Global Brand Manager @Stock Spirits Group
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WORK HISTORY
Global Brand Manager @Stock Spirits Group
Spearheaded the launch of Clan Campbell in priority \'STOCK markets\'(Poland, Germany, CZ & SK Adria, Italy) and distributor-led markets (Spain, BeLux), accelerating international brand presence- Oversaw market activation plans, sales performance, and A&P budget through rigorous processes and tracking tools, ensuring maximum ROI- Redefined the brand’s global identity and packaging to strengthen brand equity and differentiation- Designed and rolled out a new social media content strategy and media amplification plan, boosting engagement and visibility across markets- Drove innovation pipeline with successful launches of NPD: RTD, mid-strength, low-alcohol, and 0% ranges, building a 360° brand platform and delivering market-ready executions.
EDUCATION
IUT de Béziers
DUT Techniques de commercialisation
ESSCA SHANGHAI
Master's degree
IAE Montpellier
Licence
Université du Québec à Chicoutimi
Licence
ABOUT GRÉGOIRE MUSITELLI
As a Trade Marketing Manager in the wine industry, I am in charge of the marketing…
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