Gloria Bibiana Zambrano
Trade Marketing Coordinator @Cordialsa USA Inc
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WORK HISTORY
Trade Marketing Coordinator @Cordialsa USA Inc
Miami, US
In my rol, I am responsible for working with the Marketing Manager and Territory Manager to plan and execute trade marketing plans and promotional programs. Lead the Trade Marketing Team to execute brand activities in the POS. Propose promotions and deals for the different sales B2C channels. Establish the budget allocation for the territory and the brands. Develop local suppliers for POP and activities. Support and launch new products with the sales team, clients, and shoppers. Marketing research: identify clients and shoppers market trends. Develop strategies on a weekly basis to ensure the sale of short-code items Propose a forecast for new item launches Develop marketing and sales strategies to improve the Inventory rotation at the point of sale.
EDUCATION
Istituto Marangoni
Interior design
Universidad Externado de Colombia
Máster, Marketing
Miami Dade College
Sales associate, Real Estate
Pontificia Universidad Javeriana
INDUSTRIAL ENGINEER , Ingeniería industrial
ABOUT GLORIA BIBIANA ZAMBRANO
Senior Marketing, Commercial & Trade Marketing Executive with 16+ years of experience…
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