Julie Daquila
Marketing Director @Real Estate Investing Guru Review
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WORK HISTORY
Marketing Director @Real Estate Investing Guru Review
Direct digital marketing strategies and customer value programs while coordinating the overall vision of the campaign to support the company\'s mission, products, and services. Experience in lead generation, brand strategy, and marketing analytics utilizing SEO, SMM, Google Analytics, and CRM software. Conduct market and competitor research using social listening to identify the target audience and set goals. Develop and maintain a positive reputation for the company and effectively act as the brand\'s face and voice. Originate, curate, and repurpose website pages, blogs, newsletters, press releases, videos, online events, and social posts with optimized keywords and relevant images. Design educational content and custom sales materials to increase quality traffic, brand recognition, sales, and customer loyalty. Build sales funnels, squeeze, and landing pages with call to action (CTA), upsell popups, A/B testing, and follow-up. Oversee, Grow, and monitor a digital audience. Strategically plan organic content for Facebook, Linkedin, Twitter, Pinterest, and Instagram. Identify and collaborate with popular influencers, ambassadors, and bloggers to promote and publicize brands and products. Create and manage email marketing campaigns and databases. Monitor, analyze, and report digital and social marketing data metrics to evaluate the campaign\'s performance and success. Measure and track critical KPIs and ROI, audience reach, on-page behavior, click, and conversion rates. Identify emerging trends, risks, and growth opportunities and recommend improvements. Collaborate with other departments (sales, customer service, tech) to coordinate and accomplish marketing tasks and workflows. Lead, mentor, and inspire an in-house digital marketing team of 4 (copy, graphics, analysis, community) in addition to external agencies, and freelance service providers.
EDUCATION
Eckerd College
Bachelor's degree, Business, Management, Marketing, and Related Support Services
SKILLS
ABOUT JULIE DAQUILA
Real estate investor and mentor with over 25 years of experience in real estate…
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