Giuliano Martin
Vice President Marketing @The North Project Managers, Tnpm
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WORK HISTORY
Vice President Marketing @The North Project Managers, Tnpm
Toronto, ON, CA
Develop and implement long-term marketing strategies aligned with the company\'s general objectives, including defining brand positioning, identifying target audiences and competitive differentiation.* Conduct market research to understand trends, consumer demands, competitive behavior and market opportunities, using this information to inform marketing strategies.* Oversee brand management, including defining brand identity, brand guidelines, brand communications and ensuring consistency across all customer touchpoints.* Oversee digital marketing initiatives, including online presence, social media strategies, SEO (search engine optimization), SEM (search engine marketing), and email marketing campaigns.* Develop strategies to build and maintain strong customer relationships, increase brand loyalty and maximize value throughout the customer lifecycle.
EDUCATION
Universidade de Sorocaba
Comunicação Social
Universidade de Sorocaba
Bacharel em Comunicação Social
ABOUT GIULIANO MARTIN
Hi there, thanks for visiting my profile! I am a professional with a postgraduate degree in Marketing and Sales and an MBA in Business Management with more than 10 years of experience in sales, developing consultancy in strategic management, businesses and events, managing marketing projects in addition to developing strategies for financial institutions, self-employed professionals and companies in various sectors, such as travel, insurance, investments, retail, health and real estate.The highlight of my career was working as a franchise manager in 2017, when I created and implemented marketing and sales strategies that increased the number of units in a healthcare franchise from 15 to 150 franchisees.I became an innovative leader and highly creative and collaborative corporate coordinator, with an entrepreneurial spirit and passion for training and leading high-performance teams seeking to promote a culture of strategic thinking that exceeds customer expectations, increases sales and business growth.Fluently bilingual in English and Portuguese. Spanish Intermediate.The skills and experience that will add the most value to my next employer are: Strategic planning: My big picture perspective and business acumen allow me to take a forward-looking view of issues and consider the internal and external factors that drive sales success. This, together with my practical experience in conducting marketing, negotiation, brand positioning and relationship strategies, will allow me to implement innovative strategies for my next employer. Experience in coordinating events, sales and digital marketing: I have experience in optimizing various relationship and digital marketing channels and techniques that offer more value with less investment. Execution Focus & Project Management Skills: My detail orientation, organization, and time management skills allow me to prioritise initiatives based on their impact and budget constraints, and ensure every task and project is delivered on time and with excellence. Critical Thinking & Analytical Skills: My data-centric approach and proficiency using CRMs and google analytics allow me to keep track of all relevant KPI’s, look beyond the obvious to uncover the root cause of marketing-related challenges, and come up with alternative solutions. Interpersonal & Communication Skills: My energetic personality and experience managing stakeholder relationships at all organizational levels will enable me to foster cross-functional collaboration, alignment, and thrive in a diverse work environment.
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