Giulia Zorzella
Social Media & Content Specialist @Gessi
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WORK HISTORY
Social Media & Content Specialist @Gessi
Milano, IT
As a Social Media & Content Specialist at Gessi, I am responsible for defining and implementing the editorial strategy and managing cross-channel communication projects, with a focus on both global social media channels and Chinese platforms such as WeChat, WeChat Channel, and Little Red Book (Xiaohongshu).Key Responsibilities:Social Media Strategy & Content Management • Develop and manage the editorial strategy and content calendar for all Gessi social media channels, aligning with business priorities and marketing campaigns. • Collaborate closely with internal teams (Graphic and Video Content Department) and external resources (agencies, freelancers) to ensure consistency and quality in digital communication. • Analyze content performance and implement data-driven solutions to optimize visibility and engagement. • Monitor industry trends and competitor activities to identify new growth and innovation opportunities.Content Creation & Influencer Marketing • Oversee the production of original, high-quality content, including managing
EDUCATION
University of the Arts London
Short courses
New School of Architecture and Design
Short courses
NABA _ Nuova Accademia di Belle Arti Milano
Master in lingua inglese
Talent Garden Innovation School
Content Design & Creation
Accademia di Belle Arti di Brescia SantaGiulia
Laurea breve
ABOUT GIULIA ZORZELLA
Mi occupo di comunicazione visiva, contenuti e identità per brand di fascia alta. Oggi, come Social Media & Content Specialist in Gessi, progetto narrazioni coerenti e ispirazionali che valorizzano l’eccellenza del prodotto, l’estetica del design e l’unicità del brand. Lavoro tra strategia editoriale, direzione creativa e cultura visiva. Il mio approccio è integrato: parto dal posizionamento per costruire contenuti che parlino al pubblico giusto, nel tono giusto, nel momento giusto. Focus attuali: — Brand storytelling & editorial design — Strategia social & ADV Always On — Collaborazioni con influencer di fascia alta — Eventi e lanci — Esperienze 3D e contenuti visuali d’impatto Obiettivo: contribuire alla costruzione di identità forti e riconoscibili. Perché oggi, un brand non basta raccontarlo. Bisogna posizionarlo.
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