Giulia Ruffatto
Head of Product Marketing @Digitalsoft Group
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WORK HISTORY
Head of Product Marketing @Digitalsoft Group
Torino, IT
leading the product marketing and GTM strategies development and execution\\\\n- driving Marketing procedures execution, introducing important improvements and automation (through Lean management, Growth Hacking and technology innovation)\\\\n- introducing and driving a new process of Marketing data analysis for a better decision making\\\\n- managing the lead generation strategy and execution thru various sales touch points (eg. cold calling, DEM, sponsored advertising, events, etc);\\\\n- managing the CRM, monitoring the key sales KPIs and streamlining the sales funnel;\\\\n- leading the development and management of our Partners network\\\\n- managing the creation and improvements of the marketing and sales collaterals\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
Talent Garden
Growth Hacking Part Time Master., Growth Hacking Marketing
East China Normal University
One-semester Scholarship to Study Chinese Language , Chinese language
Università degli Studi di Torino
Bachelor's degree, Languages and Cultures of Asia and Africa
ABOUT GIULIA RUFFATTO
I am a marketing professional with a passion for growth hacking, digital transformation, and languages. I have a linguistic educational background, with a bachelor\'s degree in Chinese language and a semester in Shanghai. I also have a master\'s degree in growth hacking and a CPIM Part 1 certification. As the Head of Product Marketing at Digitalsoft Group, I lead the product marketing and go-to-market strategies development and execution for Industry 4.0 platforms and digital transformation services. I drive marketing procedures execution, introducing important improvements and automation through lean management, growth hacking, and technology innovation. I also manage the lead generation strategy and execution, the CRM, the partners network, and the marketing and sales collaterals. I have successfully leveraged different sales touch points, such as cold calling, sponsored advertising, events, and strategic partnerships, to generate value for customers and increase user retention. My dream is to combine my three passions, marketing, languages, and technology, to create impactful solutions for the digital era. I am always eager to learn new skills, tools, and methodologies to enhance my marketing performance and deliver results. I value collaboration, creativity, and customer satisfaction as the key drivers of success.
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