Giulia Kapp
Head of Marketing and Communications @Daikin UK
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WORK HISTORY
Head of Marketing and Communications @Daikin UK
Head of marketing at Daikin UK, experts in environmentally-responsible renewable heating and innovative climate control solutions for residential, commercial and industrial markets. Provides strategic direction of the multi-disciplinary marketing team to support the business and sales strategy. Responsible for lead generation, management and conversion programmes; brand management, public relations, internal and external communications; customer engagement and loyalty programmes; corporate hospitality, events and incentives; creative campaigns and promotions; digital strategy, social media and web content. Represents Daikin UK, collaborating on marketing initiatives at EMEA level within the Daikin European network.
EDUCATION
The Institute of Direct and Digital Marketing
The IDM Postgraduate Diploma in Digital Marketing (PG Dip DigM), Digital marketing strategy and planning
Squared Online
Squared Online Certificate in Digital Marketing, Digital Marketing
The University of Manchester
Master of Arts (M.A.), Novel writing
The Institute of Direct and Digital Marketing
Professional Certificate, General Data Protection Regulation
The University of Manchester
English and American literature
CIPR Qualifications
Diploma, Internal Communications
Institute of Data & Marketing (IDM)
Award in Behavioural Economics
ABOUT GIULIA KAPP
Strategic marketing & communications expert and member of the senior leadership team at Daikin UK, I am responsible for transforming brand awareness and driving the lead generation strategy for consumer audiences, while consolidating our leading market position in climate control among decision markers within the built environment sectors.As we address the challenges of achieving Net Zero and how to facilitate this via the widespread adoption of low-carbon heat pump technologies, I focus on delivering meaningful collaborations and communications that support our sustainability goals - from highly engaging sponsorship and CSR initiatives to showroom and network development, best-in-class events and customer loyalty programmes.
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