Giulia Cozzolino
Head of Marketing & Communication @Xev Cars Europe & Middle East
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WORK HISTORY
Head of Marketing & Communication @Xev Cars Europe & Middle East
IT
Head of Marketing & Communication for the EMEA area, with focus on marketing strategy and partner channel development. Main responsibilities- Definition of the corporate marketing strategy and monitoring of local teams’ activities in 15 countries, from the application of the strategy to retail marketing activities- New product lanunch and go-to-market strategies- Planning and management of the €500k marketing budget, with a focus on resource optimization- Organization of B2B and B2C trade fairs and events, including one international trade fair per year- Development and management of PR and media relations activities to increase brand awareness and media coverage- Management and coordination of 4 internal resources and partner agencies- Monitoring of marketing performance through KPIs and ROI analysis on a monthly, quarterly and annual basis- Definition of the brand identity and supervision of its application on all corporate touchpoints. Main projects- Market launch of new products- Creation of the brand BI- Definition of the standard showrooms of retailers.
EDUCATION
Sesef
Mastr di I Livello
Società Europea per i Servizi e la Formazione
Master di primo livello
Università Ca' Foscari di Venezia
Laurea triennale
SKILLS
ABOUT GIULIA COZZOLINO
If somebody offers you an amazing opportunity but you are not sure you can do it, say yes – then learn how to do it later!” - Richard Branson Results-oriented and strategic Head of Marketing with over 13 years of international experience gained in dynamic environments such as the automotive industry, luxury hospitality, and marketing agencies. I have a solid track record in driving growth through effective go-to-market strategies, strategic brand management, and channel development, with a proven ability to translate vision into measurable results. Currently, I hold full responsibility for corporate marketing strategy and partner channel development. I manage the marketing budget, define campaign and activity priorities, and oversee the 360° implementation of marketing activities, from retail to new product launches. I am the key point of contact for strategic alignment with C-levels and other business functions, ensuring the marketing team and all tools work in harmony to achieve objectives. My experience extends from managing multidisciplinary teams and coordinating partner agencies, to organizing international B2B and B2C fairs and events. I am deeply familiar with performance analysis (ROI, KPIs), defining brand identity, and PR and media relations strategies to maximize brand awareness. I am recognized for my strategic capability and lateral thinking through the cross-pollination of sectors and insights, and appreciated for my individual contributions as well as my work as a team member, with a focus on making my team\'s work as effective as it is rewarding. I enjoy challenges and aspire for continuous improvement for myself and my environment by refining proven strategies or exploring new methodologies, tools, and training.
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